2026 EDITION

An edition that sets the territory, values, and visibility in motion

Fieraldea 2026 is conceived as a special edition, designed to go beyond mere exhibition and transform the fair into a collective experience capable of generating attention, participation, and meaning. An edition that takes shape a week before the final stages of the Giro d’Italia in Ticino, in a geographical and temporal context already brimming with energy, audience, and media interest. Bellinzona thus becomes the natural meeting point for businesses, visitors, and events, in a week that lights up the Canton.

A PINK THAT IS NOT JUST A COLOUR, BUT A STATEMENT.

An edition that turns pink

The theme of Fieraldea 2026 is pink. Not just as a color, but as a shared language.
Pink is a nod to the world of cycling and the Giro d’Italia: a symbol of movement, determination, passion, and international visibility. Pink also represents care, attention, and responsibility, through the reference to breast cancer prevention, a current, cross-cutting, and deeply human theme.
Two different worlds, united by common values: energy, awareness, commitment, and participation.
A pink that is not just a color, but a stand.

Content that leaves a mark

Within the Event Park Pavilion, these themes will take shape through:

– informative and educational moments
– contributions from professionals, guests, and educators
– experiential and entertainment events
– content designed to engage a wide, curious, and present audience
Not just a show, but content that generates dialogue, strengthens the perception of the event, and associates Fieraldea and its partners with positive, current, and shared messages.

Visibility that meets value

In this context, Fieraldea 2026 becomes much more than a fair: it is a space where visibility and value meet.
Supporting the event means connecting with:

– a project rooted in the territory
– a diverse and present audience
– strong and recognizable themes
– an elegant, curated, and contemporary image

Every sponsor becomes part of a coherent narrative, where presence is not intrusive, but integrated, recognizable, and credible.

A direction born from a concrete history

Fieraldea 2026 is led by a management with real and measurable experience.
Behind it is the management of the historic Bellinzona Fair (until 2019), when the event occupied over 6,000 m² of exhibition space and welcomed about 40,000 visitors in ten days.
A model that worked, capable of involving the entire territory and creating a recognized, orderly, and participatory event.
From that experience comes the know-how that today guides Fieraldea: a deep understanding of fair dynamics, exhibitors’ needs, audience expectations, and the mechanisms that make an event truly effective.
Nothing is improvised: organization, rhythm, flows, content, and audience follow a precise strategy.

An edition that looks ahead

Fieraldea 2026 celebrates Ticino and Swiss excellence, promotes an active and conscious lifestyle, and demonstrates how a trade fair can also be an act of collective responsibility.

An edition designed to:

– attract the public
– enhance exhibitors
– offer qualified visibility to partners
– leave a real impact on the territory

Fieraldea 2026 is not just an event to support.
It is a project with a clear direction, a solid vision, and concrete potential.