Become a sponsor
When a brand chooses to take a stand
Becoming a sponsor of Fieraldea 2026 means associating with a project that communicates strong and recognizable values, in a context capable of giving them real and consistent visibility.
The 2026 edition is built around two clear pillars, current and deeply shared: movement and prevention, energy and awareness.
Fieraldea 2026 goes pink
Pink is the common thread of Fieraldea 2026. A color that becomes a visual and cultural code.
Pink represents attention, care, and responsibility, through the message of breast cancer prevention, a topic that closely affects contemporary society and deserves visibility and awareness.
Pink also calls to mind the world of cycling and the Giro d’Italia: movement, determination, passion, and collective energy.
In this balance between health and sport, Fieraldea creates a positive and inclusive narrative, where partners find a natural and credible space.
Visibility that builds positioning
At Fieraldea, visibility is designed and distributed throughout the entire experience of the event: exhibition area, Event Park Pavilion, entertainment moments, and gathering spaces.
This ensures continuity of exposure and recognizability of the brand during the entire stay of the audience.
In 2026, this presence is linked to a clear and coherent narrative, combining prevention, responsibility, and attention to health with movement, sport, and collective energy, in the context of the week preceding the Giro d’Italia in Ticino.
A project driven by experience and method
Fieraldea is led by a management team with extensive experience in organizing trade fairs in Ticino.
Behind it is the management of the historic Bellinzona Fair (until 2019), which in the past occupied over 6,000 m² of exhibition space and welcomed about 40,000 visitors in the last editions managed.
This know-how allows us today to build structured collaborations, coherent and tailored, where brand visibility is integrated into the project and enhanced while respecting the identity of the event.
Visibility areas
Collaboration with Fieraldea can develop on different levels and points of contact, inside and outside the event. Positioning opportunities may include, for example:
– visibility in media active in Ticino
– presence on the fair’s official materials
– visibility in the Ticino and Mesolcina area
– presence within the exhibition area
– integration into the Event Park Pavilion
– presence in the street food area
– inclusion on the official website and in the official social channels
– dedicated activations during events
– visibility opportunities related to the 2026 edition theme
Each partnership is defined in a personalized way, based on the partner’s objectives and the opportunities offered by the edition.
